Dior Addict Lacquer Plump Red Lipstick 758 D-Mesure

Dior pushes the boundaries of lacquer and skincare even further with the creation of Dior Addict Lacquer Plump: the first plumping lacquered lip ink.***

* Instrumental test on 20 subjects.
** Plumping
*** At Dior.

BENEFITS
Dior Addict Lacquer Plump kicks into action upon contact with the lips to reveal its bold colour and radiant lacquer finish.
Mere seconds after applying, colour and shine emerge in a fine, airy film.

A true breakthrough from the Dior laboratories, this new lipstick** is the perfect makeup and skincare hybrid.
Like an ink, it tints lips with long-wear colour for 8 hours.*
Like a radiant plumper, it delivers a volume-boosting and shaping effect, along with unprecedented hydration.** 24 hours after application, lips enjoy a 78% increase in moisture levels.***

* Instrumental test on 20 subjects.
** At Dior.
*** Instrumental test on 11 subjects.

FORMULA
"It's a fascinating formula innovation. We succeeded in pushing the different effects of colour and shine to the extreme with a soothing skincare formula and an extra-fluid texture you'll forget you're wearing at all," explains Peter Philips, Creative and Image Director for Dior Makeup.

Its secret? An oil-in-water emulsion infused with pigments and enriched with a natural-origin hibiscus extract for a plumping effect and hyaluronic acid for moisturization, along with a refreshing ingredient.

Alternative names:

• Dior Addict Lacquer Plump D-Mesure 758 5.5 ml