Experiential Marketing Consumer Behavior Customer Experience and The 7
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Sold by: Ria Christie Collections
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Experiential Marketing Consumer Behavior Customer Experience and The 7 Description
This book combines gives readers an overview of the origins and the rise of the customer experience logic, the 7Es Experience, Exchange, Extension, Emphasis, Empathy, Emotional touchpoints, EmicEtic process of the new experiential marketing mix, and the challenges for the future.
Details
| OPC | PXM8DC5 |
|---|---|
| Brand | riachristiecollections |
| Codes | 1138293156 (ISBN-10) |
| 9781138293151 (ISBN) | |
| MPN | 9781138293151 |
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