Haku Vodka 70cl

HAKU® Vodka
THE JAPANESE CRAFT VODKA
Haku is the premium Japanese craft vodka from the House of Suntory. Its unique creation process starts in Kagoshima and ends in Osaka, Japan

Made with 100% Japanese white rice, the name Haku means “white” in Japanese. The word can also be read as “brilliant” – a tribute to the craft of

mastering a clear, clean, and luminous vodka. Filtered through bamboo charcoal, Haku has an unparalleled soft, round, and subtly sweet taste.

INTRODUCING HAKU

The name Haku celebrates the origin and the craft of this Premium Japanese Vodka. The kanji (Japanese character) for Haku means “white”. But the subtlety of the Japanese language often gives kanji several readings. Read as “shiro” it would merely means white. But read as “haku”, it is intentionally rooted and elevated.

Rooted as referring to “Hakumai” (白米) – Japanese white rice- the origin of the liquid. Elevated as evoking “Junpaku” (純白) - “untainted” and brilliant – a tribute to the craft of mastering a clear, clean and luminous vodka, carefully filtrated through bamboo charcoal for an unparalleled soft, round and subtly sweet taste.

THE DESIGN

The product design harmonizes the Japanese traditional aesthetic with an evolving modernity. To convey it as a Japanese Craft Vodka, we use Japanese material with a touch of artisanal quality — simple and pure. Through the curved lines on the bottle, we represent the stream glistening through Japanese nature and Japan’s four seasons.

The label design consists of Junpaku (pure-white) washi paper — representing the beauty of Japanese white rice, which is the soul of this vodka — and Kanji calligraphy “Haku” with sumi ink, as well as red and gold colors only. The result: a minimal and modern Japanese design, free of unnecessary adornments.

Alternative names:

• Suntory Haku vodka 0.7 L 43%