Marketing Communications by Lynne Eagle Paperback Book
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Marketing Communications by Lynne Eagle Paperback Book Description
Marketing communication is a dynamic industry, which continues to change and adapt to new technologies, media consumption patterns and communication interfaces between marketers and their target markets. At the same time, the fundamental communication processes and well-established theories and models are very much applicable in this dynamic environment. This revised second edition blends the well-established with the new and emerging aspects of marketing communications.
Details
| OPC | PX9NPMQ |
|---|---|
| Brand | riachristiecollections |
| Codes | 0429447043 (ISBN-10) |
| 9780429447044 (ISBN) | |
| MPN | 9780429447044 |
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