Online Impulse Buying and Cognitive Dissonance Examining the Effect of
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Sold by: Ria Christie Collections
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Online Impulse Buying and Cognitive Dissonance Examining the Effect of Description
Consumers' beliefs and attitudes towards online sales significantly influence buying behavior on the internet. However, the impact of these thoughts and beliefs on the decision to make an online purchase is not direct. It can be moderated by the emotions experienced while browsing an e-commerce website.
Details
| OPC | PXS6XBJ |
|---|---|
| Brand | riachristiecollections |
| Codes | 3030659259 (ISBN-10) |
| 9783030659257 (ISBN) | |
| MPN | 9783030659257 |
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