Price Management in Financial Services by Martin Koderisch Hardcover B
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Sold by: Ria Christie Collections
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Price Management in Financial Services by Martin Koderisch Hardcover B Description
Shows how to incorporate the modern techniques of value based pricing in both product design and pricing. This book provides an overview of basic pricing techniques and an introduction to strategic pricing issues such as market segmentation, product bundling, multi-channel pricing and non linear pricing.
Details
| OPC | PXQR2YN |
|---|---|
| Brand | riachristiecollections |
| Codes | 0566088215 (ISBN-10) |
| 9780566088216 (ISBN) | |
| MPN | 9780566088216 |
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