Pricing for Strategic Managers The Theory and Practice of Implementing
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Sold by: Ria Christie Collections
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Pricing for Strategic Managers The Theory and Practice of Implementing Description
While all company executives know the importance of pricing, their knowledge about how to make sound pricing decisions is, in most cases, incomplete. Environmental changes, such as COVID-19, worldwide inflation, and regional wars, have given the pricing function significantly more attention, while there have been technological developments in digitalisation and artificial intelligence.
Details
| OPC | PXTFHNF |
|---|---|
| Brand | riachristiecollections |
| Codes | 3031905253 (ISBN-10) |
| 9783031905254 (ISBN) | |
| MPN | 9783031905254 |
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