Qualitative Research in Marketing and Management by Hackley Chris Roya
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Sold by: Ria Christie Collections
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Qualitative Research in Marketing and Management by Hackley Chris Roya Description
This is a practical and accessible introduction to interpretive methods for doing qualitative marketing and management research projects. It is perfect for advanced undergraduate and postgraduate students of Marketing, Management, Consumer Behaviour and Research Methods.
Details
| OPC | PN82DTT |
|---|---|
| Brand | riachristiecollections |
| Codes | 103255780X (ISBN-10) |
| 9781032557809 (ISBN) | |
| MPN | 9781032557809 |
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