Rhetorical and Critical Approaches to Public Relations II Paperback Bo
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Rhetorical and Critical Approaches to Public Relations II Paperback Bo Description
This volume illustrates the application of rhetorical theory and critical perspectives to explain public relations practices. It provides a systematic and coherent statement of the crucial guidelines and philosophical underpinnings of public relations, andnbspit uses a rhetorical lens to give practitioners a clear sense of how their PR campaigns make a contribution to the organizational bottom line.
Details
| OPC | PXS6DXD |
|---|---|
| Brand | riachristiecollections |
| Codes | 0805864245 (ISBN-10) |
| 9780805864243 (ISBN) | |
| MPN | 9780805864243 |
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