The Routledge Companion to Consumer Behavior Paperback Book
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Sold by: Ria Christie Collections
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The Routledge Companion to Consumer Behavior Paperback Book Description
The key to marketing is understanding and satisfying consumer needs, thus a knowledge of consumer behavior is essential to any organization dealing with customers, users, or clients. This book promises to be a contemporary classic. It brings together an international set of scholars, many of whom are household names, to examine the diverse approaches to consumer behavior topics.
Details
| OPC | PXNKJCY |
|---|---|
| Brand | riachristiecollections |
| Codes | 0367656175 (ISBN-10) |
| 9780367656171 (ISBN) | |
| MPN | 9780367656171 |
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