Wine and Identity Branding Heritage Terroir Paperback Book
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Delivery: Standard (Free) | Thu 19th - Sat 21st Nov
Sold by: Ria Christie Collections, there is 1 other seller
Returns: 30 days
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Wine and Identity Branding Heritage Terroir Paperback Book Description
In an increasingly competitive global market winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims they are starting to link wine marketing with identity, distinguishing wine products from their competitors by focusing on cultural and geographical attributes. This timely book examines this phenomena and how it is leading to changes in the wine and tourism industries for the first time.
Details
| OPC | PXFJ6CW |
|---|---|
| Brand | riachristiecollections |
| Codes | 1138082082 (ISBN-10) |
| 9781138082083 (ISBN) | |
| MPN | 9781138082083 |
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