Marketing and Psychology Understanding Customer Behaviour with the ABC
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Delivery: Standard (Free) | Wed 30th Sep - Fri 2nd Oct
Sold by: Ria Christie Collections
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Marketing and Psychology Understanding Customer Behaviour with the ABC Description
This book explores how consumers behave by summarising relevant psychological theories and showing how these can be applied to marketing activities in practice. Exploring why we make purchases and how effective digital marketing can be, the book examines the psychological processes of decision-making relating to consumer behaviour.
Details
| OPC | PXMZ7YT |
|---|---|
| Brand | riachristiecollections |
| Codes | 1032891165 (ISBN-10) |
| 9781032891163 (ISBN) | |
| MPN | 9781032891163 |
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