Public Relations History by Myers & Cayce
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Public Relations History by Myers & Cayce Description
This book presents a unique overview of public relations history tracing the development of the profession and its practices in a variety of sectors ranging from politics education social movements and corporate communication to entertainment. Author Cayce Myers examines the institutional pressures including financial legal and ethical considerations that have shaped public relations and have led to the parameters in which the practice is executed today exploring the role that underrep
Details
| OPC | P67YGFW |
|---|---|
| Brand | Taylor & Francis Ltd |
| Codes | 1138491411 (ISBN-10) |
| 9781138491410 (ISBN) |
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