Strategic Marketing for High Technology Products An Integrated Approac
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Strategic Marketing for High Technology Products An Integrated Approac Description
This book delimits the concept of high technology and explores the characteristics of high-tech markets and the high-tech environment, with the ultimate goal of contributing to the formulation of effective new processes for product development and launching to the market, in the high-tech context.
Details
| OPC | PXHBSY5 |
|---|---|
| Brand | riachristiecollections |
| Codes | 0367591111 (ISBN-10) |
| 9780367591113 (ISBN) | |
| MPN | 9780367591113 |
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