How To: Write Better Copy

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How To: Write Better Copy Description

Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy. It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's twenty-five years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.

Details

OPC P6G79G
Codes 1509814574 (ISBN-10)
9781509814572 (ISBN)

Detailed Product Information

Release Date08/09/2016
Book TypePaperback
PublisherPan Macmillan
AuthorSteve Harrison
External product information

Disclaimer: The information below is provided by various external sources and should be used as a guide only.

Whether you're an agency writer in need of inspiration, a one-woman-band drumming up work from new clients, an established business trying to get more from that mysterious thing called 'content', or you simply want to persuade your colleagues to adopt your point of view, How To Write better Copy by Steve Harrison will help you write better copy.It starts with the thinking before the writing, and how to create the all-important Brief. Then it takes you step-by-step from how to write a headline to how to get the response you want from your reader. With examples at every stage, and explanations based on both the author's twenty-five years' experience and recent scientific research, this book will help hone your skills - whether you're writing websites or press ads, e-zines or direct mail, brochures or blogs, posters or landing pages, emails or white papers.

Alternative names:

  • ISBN How To Write Better Copy book English Paperback 160 pages

Detailed Product Information

Features

Language versionEnglish
Release date (DD/MM/YYYY)08/09/2016
Number of pages160 pages
Written bySteve Harrison
International Standard Book Number (ISBN)9781509814572
Book cover typePaperback

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