Trend Forecasters Handbook by Raymond & Martin
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Trend Forecasters Handbook by Raymond & Martin Description
Sharp in-depth and highly visual this is the fully revised textbook and teaching aid for students tutors and in-house learning and development teams keen to know more about the world of trends forecasting innovation thinking and strategic foresight. Designed and written as a practical how to guide for design marketing brand and innovation studies students updated chapters include the latest research and industry case studies on superforecasting three horizon scanning scenario plannin
Details
| OPC | P65V6TM |
|---|---|
| Brand | Laurence King Publishing |
| Codes | 1786273845 (ISBN-10) |
| 9781786273840 (ISBN) |
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